Scope of Mobile App Development fresher in India

It has been only few years since the technology bubble burst in India that the response and interest in mobile app development has increased exponentially. Some key factors that have contributed to this outstanding growth are the increased users of internet, cellular services and app downloads of various kinds for various purposes. Technology is transforming and rejuvenating at a very fast pace. 

Within such a short period of time OS' have become favorite and engaging and one amongst many attractive factors where one such OS is Android, that has become a favorite of millions of mobile developers and users. 

Android is an open source Linux based operating system designed specifically for Smartphone’s and tablets. In such a short span of time, the growth of Android market has been fabulous and a lot of case studies have been conducted. The ease of use coupled with convenience and entertainment factor have been the powerful features of this technology.

Use of mobile phone has been rising in the past few years and customers are always demanding unique, creative, interesting and entertaining applications to meet their varied interests and likes on a day-to-day basis. 

That’s the reason most of the IT and technology & innovation companies are shifting from basic multimedia phones to much more interesting Smartphone’s which are loaded with functions and applications to make lives easier and entertaining for the users. Nokia, Samsung, HTC, Sony etc. is making constant efforts to bring out something exclusive in the markets to satisfy the large pool of mobile users. 

Many companies are working just on developing android, iOS and Windows based applications.

What are Apps, how are they developed and how are they attracting users?

Apps are application software designed to run on mobile phones and tablet computers. App is shortened for application software since 2010 and the popularity of apps is continually on rise since then. The development of apps is the procedure of developing applications, which acts as an added feature in any handheld device. Downloading apps that are developed via mobile application development process is much easier nowadays, thanks to the continuous effort of developers. 

They can be downloaded either by using several different mobile software distribution platforms available in the technical market or it can also be taken from application stores. Today, these applications are readily available that a good number can be found as pre-installed applications in the mobile devices before starting to use one.

The process of communicating with each other has taken remarkable upgrades and it is all because of the remarkable concept of developing an application based on technology. 

The mobile application development technology is growing day by day and so the number of various applications developed for supporting mobile devices. 

Mobile phones have become a necessity for mankind, and thus the demand is ever on the increase. No matter, the applications are simple or complex; it is giving contribution in some other way to the end user. In today's touch technology on regularly used Smartphone’s have added advantage mainly for the large number of users. 
Some of the factors that are kept in mind before developing apps include design for touch, as designing the mobile app around touch and ergonomics is very important in today's market, following existing UI conventions, awareness of different screen sizes on different Smartphone’s, target audience and pricing. 

Although most of the daily and regularly used apps are free, but there are apps in the market that are priced according to the functionality they provide. Therefore it is always imperical to value the innovation and creativity before setting the price as per the market standards. 
There are several benefits anchored to mobile software development, as a user can access to his mails, can chat with friends online etc.

How big is the demand and growing need for apps in today's digital world?

The demand for more innovative, easy to use, and convenient apps is an everyday growing phenomenon and the developers are the first people to be aware of that, since they receive the feedback instantly on the download page. So, the future of any operating systems for smartphones and the apps that are based and designed on that are more on the positive side and they are expected to grow. 

One of many such OS' is Android, whose fanbase and a user is beyond imagination. It has opened a new stream of technological advancements, and more interestingly, there seems no end to experimenting and evolving new applications and mobile phones using this innovative and dynamic technology. In future the usage of this technology is bound to increase because of its flexibility to develop applications of different kinds.

When it comes to paid apps, those apps that are generally not hugely popular, there is the scope for growth and the dynamic and interesting apps are readily available at cost effective prices. 
A large number of companies are introducing interactive apps to stay in touch with their customers; where the measures and steps range from launching and promoting a brand to popularizing an existing brand, in which everything is being done the appropriate OS' way because the market for their respective apps is huge and flexible. 

For example- if one wants a chat application or wish to have a virtual game, or want a lifestyle application, there is always the common answer for all the needs according to the Smartphone one uses. It totally depends on the imagination and skills of the developers that what they wish to create out of this amazing technology and see how users accept it.

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Google Android Market 2014

According to the latest release of Google Inc. , the first Android platform statistics for 2014 by Android Developers, Android version 4.1 to 4.3 Jelly Bean has acquired the maximum share which is 59.1 percent of the total Android market share. 

Whereas the newly launched Android version 4.4 KitKat has also garnered good strength in the market with 1.4 percent of the overall share. While the older versions like 2.3.3 and 2.3.7 Gingerbread and 4.0 Icecream Sandwich are losing their market share substantially, which is just 21.2 and 16.9 percent respectively.

Based on a new study of the Android market share, the distribution of shares for different Android versions can be seen here.

If we check the records from 2nd Dec 2013, Gingerbread and Icecream Sandwich both suffered a substantial loss in their market shares by 2.9 and 1.7 percent respectively. Froyo also marked a decrement in its share by 0.3 percent. Loss in these previous versions does not only affect the Jelly Bean shares but Kitkat also fetched some of the shares. 

Whereas, Honeycomb remained unchanged with 0.1 percent of the overall market share. A previous study of Android Market Share by Wikipedia shows:-

After the launch of Jelly Bean in late 2012, many Smartphone manufacturers such as Samsung, Sony, HTC etc. opted for the Jelly Bean installed devices. And those devices which were upgradable joined the league of Jelly Bean. Jelly Bean is able to acquire such a large market share because of the abundant availability of such devices in the market.

Local vendors like Micromax, Huawei, ZTE, Karbonn etc are playing a vital role for the Android market share by decreasing the average selling price and offering devices with latest versions of Android at prices which are much less than the other global vendors. 

Starting Q3 2012 and up to Q4 2013 the number of Android Smartphones sold in the market were powered by the Jelly Bean Android version. 

Looking at the current scenario, it is quite evident that Jelly Bean is the dominant platform when it comes to Android versions. Jelly Bean is largely responsible for taking Android Smartphones far ahead of the other Smartphones which ran on different Operating Systems like iOS, Windows etc.

Focusing on the newly launched Android version KitKat, with the sleekness and simplistic usage that this version offers, it is highly likely that Kitkat will be skewing the shares of Jelly Bean and will also maintain a strong hold over other mobile operating systems, even in the near future.

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